Profitable Movies

Last night at the Academy Awards, Hollywood told us which movies they thought were successful from an artistic perspective. But the public has already spoken with their dollars to indicate which movies were financially successful and profitable.

Dr. Ted Baehr with MovieGuide explains that nine of the top ten grossing movies in 2013 have a family-oriented theme. And a large portion of them even had references to Jesus Christ. Hollywood may have its opinion about which films are successful, but the American public has a much different idea. In fact, these top ten grossing films were not only successful domestically but internationally. So the movie-viewing public around the world also voted with their pocketbooks for these films.

Meanwhile the studios in Hollywood continue to pump out R-rated movies that consistently underperform at the box office. Ted Baehr discovered that “only four R-rated films made the cut coming in between 15th and 19th in earnings.” Consider this comparison. Movies that had no foul language (like the movie Frozen) earned the most, while films with at least 25 or more incidents of profanity (like the movie, Wolf of Wall Street) did not make the top 25 in terms of profitability.

These R-rated films are not profitable in two senses. First, they do not make as much money as family-oriented films. Second, they are not profitable to our soul. Paul writes to the church in Corinth that: “All things are lawful unto me, but all things are not profitable.” Last night Hollywood honored a number of films filled with sex, violence, and profanity. Watching those films are not profitable for either children or adults.

Over the next year, there will be as many as 15 religious-themed films released in theaters. My suggestion is for us to vote with our feet and with our dollars. Let’s show Hollywood that we want more family-friendly and religion-friendly movies and fewer R-rated films with sex, violence, and profanity.

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